Petronas Sprinta Global Re-launch Event

Introduction

Petronas, the Malaysian oil major, spent countless hours developing PETRONAS Sprinta to deliver an instant response – so your bike engine can respond dynamically at all times. The uniquely formulated oil is developed to deliver instant performance, instant defence and instant care. Petronas were planning the global re-launch of Petronas Sprinta, starting with India.

Objective

To design an experience for the media and distributors, introducing the brand and its features to them through a unique experience.

Execution

The event was kick-started with an enthralling entry of the global CEO and CMO on superbikes and the event was made visually stunning with an LED backdrop stage along with a larger than life cut out of the product: Petronas Sprinta. The entire execution of the event was carried out by us with absolute perfection. The Minister of Commerce, Malaysia also graced the occasion and assured his belief and vision for the brand.

Conclusion

The event was grand success and appreciated by the participants as well as media.